Hey guys, Mikkel here. Admittedly, I am not the biggest football fan in the world. Or “soccer,” for my Canadian and American friends. I respect the sport.
In many ways, it’s the great equalizer. You do not need expensive equipment. You do not need perfect facilities to train or play.
You do not need a $400 pair of skates, an ice hockey rink, a golf membership, or a sailboat.
You need a ball.
That’s about it.
A ball, a patch of grass, a dirt road, a beach, a courtyard… just enough open space to put down a couple of sandals or something else to mark out some goal posts, and you’re all set.
That is the beauty I see in football… the barrier to entry is almost nothing.
…and because of that, it belongs to everyone.
That is why the sport of football matters so deeply to so many people around the world, and it’s why billions of people stop what they are doing every four years to watch the World Cup.
…but regardless, I am not going to pretend I have spent my life obsessing over whether Messi or Ronaldo is the greatest player to ever do it.
That said, you do not need to be a football expert to understand one very simple thing:
When Brazil shows up, the world notices.
The shirts.
The flags.
The dancing.
The joy.
The belief that no matter where the tournament is being played, Brazil belongs at the centre of the stage.
…even the data backs it up.
In the first FIFA 2026 ticket sales phase, Brazil was among the top non-host countries for ticket demand.
Football is woven into Brazil’s national identity in a way that is difficult for outsiders to fully understand.
Now… I couldn’t find any stats online on the 2026 FIFA travel plans for Brazil; however, I did find this: a 2022 survey found that 85.9% of Brazilians planned to watch the World Cup… while 6.1% planned to attend live in Qatar, where the last World Cup was held.
…think about that; in a country of more than 200 million people, more than 1 in 20 Brazilians planned to get on a plane to Qatar to watch the World Cup.
That is culture.
I often talk about foreigners having misconceptions about Brazil, which is completely true in a lot of cases… however, many of them are rooted in truth.
Brazilians are warm, social, passionate, and they know how to enjoy life.
They know how to gather, eat well, and celebrate.
They love music, dancing, beaches, family, sunshine, football, conversation, and the simple human act of being around other people.
And for those reasons (and loads more), when people visit Brazil… they don’t just go once, it’s a place they fall in love with and want to return to.
Let’s get into this edition of Brazil Beachfront.
Brazil is one of the original BRICS nations.
For those unfamiliar, BRICS began as a grouping of Brazil, Russia, India, China and South Africa, and it has since expanded to include several additional major emerging and developing economies, including Egypt, Ethiopia, Indonesia, Saudi Arabia and the United Arab Emirates.
The group is increasingly focused on cooperation between emerging markets, trade, development finance, energy, infrastructure, technology, and giving the non-Western world a larger voice inside the global economic system.
Now, whether you view BRICS as a serious long-term counterweight to Western financial dominance, a loose political coalition, or something somewhere in the middle, the bigger point is that the world is clearly becoming more multipolar.
The old model, where almost every serious financial, trade, banking, geopolitical and institutional conversation ran through “the usual suspects” (United States, Western Europe, the IMF, the World Bank, the dollarized system, blah blah blah), is being challenged.
BRICS is what you get when powerful emerging market nations band together and demand their seat with the rule-makers… aka, “the usual suspects”.
Whether people in North America or Europe like it or not, this shift is already underway.
For investors like you and me, BRICS exposure matters because our portfolios should not be built as though the next 30 years will look like the last 30 did.
If all your wealth, real estate, banking, brokerage accounts, retirement accounts and business interests are sitting inside the same Western system, then you are making a very concentrated bet on one political, financial and regulatory ecosystem.
Given the direction of higher taxation, rising government debt, aggressive reporting rules, capital-control discussions, wealth-tax proposals, banking restrictions and the general hostility toward productive capital in many Western countries, I do not think serious families should be comfortable being that concentrated.
Owning property in Brazil gives you exposure to a massive, resource-rich country that sits inside one of the most important emerging-market alliances in the world.
Brazil is not some tiny island economy dependent on foreign tourists and imported food.
It is a country of significant scale: enormous agricultural production, major water resources, deep energy capacity, a massive domestic population, domestic tourism demand, natural resources, industrial capacity, and a level of geopolitical relevance that very few markets can offer.
Investing in Brazil gives you exposure to a country that is plugged into the emerging-market world yet remains accessible to foreign investors.
It gives you access to a country that can trade with the West while also strengthening ties across the world with other emerging markets that were once written off.
That is the type of diversification I want to see more families thinking about.
Now, to be clear, I am not saying you should invest in Brazil simply because it is part of BRICS.
That would be ridiculous… a bad deal in Brazil is still a bad deal.
The BRICS label does not magically turn every opportunity into a good one.
But when you already have a strong local real estate thesis, foreigner-friendly ownership rules and trusted partners on the ground, Brazil’s BRICS position adds a deeper strategic layer to the entire opportunity.
Allocating capital in Brazil gives investors like you and me a way to participate in Brazil’s internal growth while also planting a flag in a country that is becoming increasingly relevant as the BRICS nations continue to expand their influence.
The goal is not simply to own something pretty near the ocean that earns you solid returns.
…the goal is to own well-positioned assets in countries where the next decade will look better than the last, where the population itself supports the market, where natural resources create resilience, and where the country’s geopolitical relevance may continue increasing as the world changes around us.
That is why having a position inside Brazil, if selected intelligently, is far more than a “lifestyle investment”.
When you are developing beachfront homes on a large oceanfront site, there are variables.
Anyone who tells you otherwise is either inexperienced, unrealistic, or isn’t giving you the full picture.
You are dealing with access, utilities, water, electrical services, foundations, soil, grading, weather, logistics, materials, labour, and the thousand little details that must come together before a project moves from renderings and plans into a completed, livable, rental-ready property.
Now, I am not going to sit here and say delays are “normal” in a way that makes them sound meaningless.
Delays are not something any developer, investor, buyer, or partner wants.
But they do happen.
…especially when you are building in places that are literally on the ocean, where the natural landscape itself is part of the value of the property, and where legal development means following proper approval processes.
This brings us to The Reserve.
The Reserve is being developed on an exceptional 10-acre oceanfront site consisting largely of untouched natural landscape, which is one of the reasons the project was so compelling in the first place.
As part of the approval process, the relevant authorities requested additional environmental studies before full-scale construction could begin, which has resulted in an adjustment to the construction schedule.
Again, not ideal… but also not alarming by any means.
These studies were required by the State, and they are an important part of preserving and documenting the natural environment that makes this project so unique.
So yes, there has been a schedule adjustment.
But most importantly, the project remains within the contractual construction period and the allowed grace period outlined in the agreements.
That is exactly why these agreements are structured with a buffer.
When you are dealing with development projects, you plan for the possibility that additional approvals, state requirements, or logistical variables may affect the schedule.
Our partners remain confident in their ability to deliver The Reserve within the contractual timeline, and are still fully on track to complete the project by November of this year (2026).
In the meantime, progress on site continues with site levelling, foundation preparation, infrastructure installation, and the implementation of essential electrical and water services, and once the environmental studies are finalized, vertical construction can proceed.
For those of you who invested in The Reserve, stay tuned, as construction progresses, I will continue to keep you updated.
…and for those of you who have already secured a position in one of our other projects, you can expect regular construction updates from us in the coming editions of Brazil Beachfront from here on out.
I want to remind you that I will be leading our second-ever Expat Exploration & Investment Tour to Northeast Brazil from September 19th through the 27th.
It’s a carefully and strategically curated, boots-on-the-ground experience designed for families and investors who want to understand Brazil’s Northeast from an insider perspective.
We ran this tour for the first time last year, and beyond being incredibly productive, it was an absolute blast… which is why we are doing it again.
The tour begins with the group meeting in Panama before flying together into Brazil.
From there, we will spend two full days in the Amazon Rainforest before heading to Fortaleza and travelling down the coast to visit projects developed in partnership with IMPAR, our trusted on-the-ground partners in Brazil.
You will see multiple beachfront investment hubs, tour our development sites, meet the teams behind the projects, ask questions directly, and gain a much clearer understanding of the growth trends and lifestyle forces driving this region forward.
This tour includes bucket-list experiences, incredible food, private transportation, high-quality accommodations, most meals, and the kind of community energy that has made our past tours so valuable for the people who join us.
If you are serious about Brazil, or even seriously curious, you need to consider joining us on September’s tour.
You can learn more and secure your seat here: ExpatMoney.com/Brazil
Or, if you would like to speak with Melissa, my Head of Client Intake at Expat Money, before committing, you can schedule a call by clicking this highlighted blue text here.
Speak soon,
Mikkel
PS. To all of those who have already invested in one of our existing projects in Brazil’s Northeast, I want to make it clear to all of you that my trusted partner, Michael Kruger, is here to support you through more than just the sales process. Michael is not the “sales manager”... he is a client success manager. Any questions you have about construction status, available inventory or market conditions can be sent directly to him at Expat@BeachFrontOffers.com. Whether you’re an existing client, just curious about the state of the market or would like to learn more about how you can deploy capital into Brazil’s booming Northeast, don’t hesitate to write Michael anytime. He will be thrilled to hear from you.